This study aims to examine the impact of digital platforms on youth entrepreneurship and self-employment in Fes City, Morocco, focusing specifically on how digital tools reshape entrepreneurial practices and social interactions. To achieve this objective, a qualitative approach was adopted, combining focus groups and participatory observation. Data were collected from eight young entrepreneurs operating in various digital sectors—namely e-commerce, digital services, tourism, and traditional crafts—who were recruited through purposive sampling based on their digital entrepreneurship experience. The collected data were analyzed using thematic analysis, which allowed us to identify recurring patterns and themes. The results reveal that digital platforms facilitate communication with peers and customers, reduce startup costs, and enable access to wider markets. Testimonies from participants show that young entrepreneurs actively leverage social media (Facebook, Avito) for marketing, learning, and networking, and that digital transformation enables hybrid business models combining physical and online presence, thereby enhancing flexibility. In conclusion, digital platforms significantly support self-employment and entrepreneurial initiatives among youth in Fes. However, challenges such as digital inequality, legal gaps, and cybersecurity risks remain underexplored and require further investigation. This study contributes to digital sociology by illustrating how virtual entrepreneurship reshapes professional identities and social capital