Through this research paper, we aim to touch on the reality of oral narration in the era of image culture. Adapting to the renewed reality in all its manifestations, the oral text became rich in formulas and phrases that generate new literary forms such as digital literature. We tried through the paper to answer some questions that revolve around knowing the reality of oral narration in the era of image culture through the folk tale and whether this heritage has preserved itself and its identity in light of this technological development, relying on the approach of cultural criticism.