This contribution addresses the issue of freedom of exchange in Africa by putting it in dialogue with essentially extroverted mental structures in the African context. The problem then arises of the impact of this culture of extroversion in the consolidation of an African Continental Free Trade Area (ZLECAF). In other words, to what extent can extroversion of mental structures constitute an obstacle to optimal performance of the ZLECAF. From a database collected through interviews and documentary analysis and interpreted under the prism of dependency theory, this contribution poses the hypothesis according to which the culture of extroversion is a variable explanatory to the resistance to freedom of trade on the scale of the African continent. Ultimately, given the perverse effects of this culture of extroversion in intra-African trade (unequal exchange, disconnection, low level of intra-African trade, etc.), this article proposes a more convincing promotion of “made in Africa” as a solution to the problems caused by this culture of extroversion.