PhD. Amra HATIM, Dr. Chakib HAMADI

ENCG, Cadi Ayyad University,
Marrakech, Morocco

In this digitized era, it is almost impossible to think of a successful business that is not looking to seize the expanding opportunities that digital transformation offers to grow its activity and increase its marketing performance.
Indeed, the digital transformation of the company has become an imminent condition in the implementation of the marketing and commercial strategy, as well as, its importance continues to grow. Given that digital transformation offers many enterprises to strengthen their marketing performance by using innovative technology tools in as much as it improves their visibility, their reach, their efficiency and the most important it helps to manage customer relationship in a digital context.